Tuesday, May 31, 2011

WHEATIES® Sponsors Designing Spaces’ Kitchen Renovation at Joe DiMaggio Children’s Hospital

spaces), a natio chevrolet nal home improvement TV show produced by O2 Media on Lifetime Television, recently announced a partnership with WHEATIES® to makeover the kitchen in the Love Jen Family Support Center at Joe DiMaggio Children's Hospital (JDCH) in Hollywood, Florida. The project kicks off Designing Spaces' "Miracle Makeovers to Remember" series which begins airing on Friday, June 17 auto part , and Friday, June 24 at 7:30am ET/PT on Lifetime Television.  The kitchen renovation episode is scheduled to air Friday, July 1.

Through O2 Media's branded entertainment services, Brandutainment ™ , Designing Spaces will walk viewers through the process of creating a kitchen area focused on healthy eating; embodying the nutritional mindset of Wheaties Fuel®, a nutritional regimen co-formulated by WHEATIES and five elite athletes, including Peyton Manning, Albert Pujols, Kevin Garnett, Bryan Clay, and Hunter Kemper. Wheaties Fuel® serves as the inspiration for the rebuild of the Love Jen Family Support Center's kitchen area, which is designed to provide patients and families with the resources for attaining optimal recovery through eating healthy while at JDCH.

"We are grateful to O2 Media's Designing Spaces for renovating an area that serves as a gathering place for many children and families at the hospital," said Nina Beauchesne, Administrator, Joe DiMaggio Children's Hospital. "Their creative designs will be enjoyed by many patients and families for years to come."

Designing Spaces' "Miracle Makeovers to Remember" series applies the show's home improvement expertise to improving spaces at cause-based locations around the country. For its first project, Designing Spaces has assembled a talented roster of industry experts, also known as the Designing Spaces Dream Team, to help with the transformation of the lounge space.  The team's line-up includes medical experts, celebrities, sports legends, television producers, brand executives, toy manufacturers, video game home improvement specialists -- and, of course, the children who are the cadillac true all-stars of the Designing Spaces Dream Team. Decathlon Champion and Gold Medalist, Bryan Clay joined the Designing Spaces Dream Team in rebuilding the kitchen area of the Love Jen Family Support Center.

"Wheaties' sponsorship of our renovation efforts at Joe DiMaggio Children's Hospital provides further resources for creating an environment where patients and family can recuperate," Lysa Liemer, executive vice president of programming at O2 Media, explains. "Their involvement builds upon the entertainment renovation of the hospital's teen room by KODAK Gallery, Performance Design Products, and Step2, to provide a peaceful sanctuary for patients and family to recover both emotionally and nutritionally. We're thrilled to partner with Wheaties in this effort and appreciate their support of such a worthy cause."

The newly renovated kitchen at the Love Jen Family Support Center features restored cabinetry provided by Designing Space's and their sponsor, Wheaties.  The new high quality appliances for preparing a Breakfast of Champions,  were funded by Joe DiMaggio Children's Hospital Foundation.  The décor of the new kitchen space features blowups of Wheaties box covers with baseball legend Joe DiMaggio on them. "The Wheaties Team was honored to be involved in the redesign, said Betsy Frost, Wheaties Marketing Manager.  "We're proud to help provide families a space where they can fuel up, as well as celebrate their inner champion."

For more information please visit Designing Spaces' online at http://www.mylifetime.com/shows/designing-spaces or Jo alfa romeo e DiMaggio Children's Hospital at http://www.jdch.com.

About WHEATIES® Born out of a fortunate mistake in 1924, original Wheaties was created when a health clinician accidentally spilled a wheat bran mixture onto a hot stove. The result was tasty, crispy wheat flakes that became known as Washburn's Gold Medal Whole Wheat Flakes. A year later, the cumbersome name was shortened to Wheaties. Baseball legend Lou Gehrig was the first athlete featured on a Wheaties Box, when he appeared on the back cover in 1934. In 1958, American champion pole-vaulter Bob Richards was the first person to appear on the front of the package, jumpstarting the phenomenon of "being on the Wheaties box," which has since been graced by some of the greatest athletes of all time, including Bruce Jenner, Walter Payton, Mary Lou Retton, and many others. To view a complete timeline of Wheaties Champions, visit www.wheaties.com.

About Designing Spaces Designing Spaces is a half-hour informative series, produced by O2 Media, that inspires viewers to make every space count; instructing them on the smartest ways to make their homes more beautiful and functional.  Now in its eighth season, the show airs nationally on Lifetime Television every Friday from 7:30am to 8:30am (ET/PT). For more information, go to http://www.designingspaces.tv. If you have a great idea for a story or wish to sponsor a show, contact Lysa Liemer at lysa@designingspaces.tv.

About 1086274749  O2 Media: Based in Pompano Beach, Fla., O2 Media, Inc. is a national television production company and pioneer of the branded entertainment industry. Since its inception O2 Media has engaged, entertained and educated viewers with such reputable shows as Designing Spaces, www.designingspaces.tv and The Balancing Act, www.thebalancingact.com on Lifetime Television. The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment™. Household brands and blue chip companies alike, continue to depend on O2 Media for effectively communicating their message to consumers. For information on becoming a content partner for Designing Spaces or The Balancing Act, contact O2 Media Inc. at Brandutainment@o2mediainc.com.    

For editorial inquiries, contact: Limor Windt O2 Media, Inc. limor@o2mediainc.com (954) 691-1102


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