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Wednesday, January 5, 2011
Gorbachev: LV and the Berlin Wall, the cold sense of humor
About 10 years ago, the last Soviet leader Mikhail Gorbachev, the first “shock” for Pizza Hut TV commercial shot. Now, he appeared in Louis Vuitton’s global advertising in the new season, but this time chose confused background of his “sadly” – the Berlin Wall. “Dark sky, run-down of the Berlin Wall, the old black car, there is an obsolete former Soviet President Mikhail Gorbachev,” the Russian media over the use of such language to describe Gorbachev for Louis Vuitton shooting commercials. Recently, the last Soviet leader Mikhail Gorbachev as a luxury brand Louis Vuitton shooting commercials can be seen everywhere in Russia: he was wearing pinstripe suits and coats, old black car sitting in the back, holding the door handle, and looked stiff, stiff. At his side stood a Louis Vuitton luggage. Through the window, he saw a run-down of the Berlin Wall, the U.S. President Ronald Reagan once asked him to dismantle the Berlin Wall. Starting from August, this group of ads for Louis Vuitton in 2007 to promote the activities of the Group as part of autumn and winter, start to appear in major fashion and financial class newspapers and magazines.
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